Fiasco Cru

Benjamin Rose, born and raised in Taos, New Mexico, graduated with honors from the University of Washington with a dual major in Architecture and English Literature. His lifelong passion for food and wine has driven his 30+ year career in all aspects of wine, foodservice, retail, business and leadership. A Sommelier and Certified Cheese Professional, Ben applies his broad experience and love of food and wine to his career and pursuits. Ben is highly knowledgeable in food trends, pairings, menu planning, concept design, purchasing, distribution, logistics, pricing, merchandising and retail. He further commands high-level experience in the areas of operations, business processes, finance, marketing, project management, innovation, communication, competitive analysis and data analysis.

Ben spent his last 13 years working for Whole Foods Market/Amazon in many leadership capacities across the country. Most recently, Ben served as the Regional Vice President for the North Atlantic region, overseeing and carrying financial accountability in all aspects of business for 50+ stores across 6 states. He is a graduate of the Stagen Leadership Academy which trains executives in organization, communication, listening skills, efficiency and foundational leadership qualities. Ben makes it his mission to treat everyone with dignity and respect.

Ben has returned to his New Mexican roots to embark on his new role as General Manager of Fiasco Fine Wine. With a vision rooted in excellence and an unwavering commitment to exceeding expectations, he navigates the complexities of the industry with grace and precision. Cheers to a journey marked by passion, integrity, and the pursuit of exceptional taste.